How Much Does a Car Salesman Make on a $100k Car?

A car salesman typically earns between $3,000 and $6,000 when selling a $100k car. This commission is based on a percentage of the dealership’s profit margin on that car. Exact earnings can vary based on the dealership’s commission structure, the salesman’s level of experience, the price of the car—whether it’s a $50k, $40k, $30k, or $20k model—and the specific car being sold.

Higher commissions may be possible if the profit margin is larger or if the salesman meets certain sales targets or sells premium models. In addition to their commission, car salesmen may also earn bonuses for reaching sales milestones, selling high-value cars, or closing lease agreements. Their performance is often measured in terms of sales per month, with potential earnings calculated on an hourly basis, depending on the number of cars sold within that timeframe.